Why Rugged?
Ruggedness not only means equipment has drop rating or protection against dust/water but moreover provides business reliability and adds enhanced features like outdoor screen viewability; higher operational temperature range and configuration options including different I/O ports and access to ecosystem of accessories specifically made for that device. Long life cycles are inherent with rugged computer manufacturers, which mean everyone can have the same style of device even if you are doing a staggered rollout over multiple years (unlike mainstream computers where the model is frequently discontinued) and any new models you purchase later will be backward compatible with any accessories you already own.